Toshiba's FIFA Worldcup website and online campaing. Conceptual design, programming, media planning, campaign handling and optimisation.
Selected references
| By customer | By service |
|---|---|
|
|
| Expedia | Online media planning |
| Toshiba | Adserver & tracking tools |
| Mövenpick Wein | Programming |
| Toshiba | Mobile Solutions |
| Toshiba | Concept and design |
| VZ NRW | Search engine marketing |
| Expedia | Programming |
| |
Initial situation
Toshiba, official IT-partner of the Fifa World Cup 2006, wanted to use the World Cup to increase brand awareness. The claim “be part of the game” was developed. In addition to sponsorship a playful involvement with the brand was needed.
Solution
The planning phase for the website “fifaworldcup.Toshiba.de” began in 2005. The site was up and running by the start of the Confed-Cup. nu:’s scope of work consisted of the conceptual design, layout, editing, implementation of a Content Management System (CMS) and the incorporation of 3rd party applications like dpa news feeds.
Initial situation
Toshiba, official IT-partner of the Fifa World Cup 2006, wanted to use the World Cup to increase brand awareness. The claim “be part of the game” was developed. In addition to sponsorship a playful involvement with the brand was needed.
Solution
The planning phase for the website “fifaworldcup.Toshiba.de” began in 2005. The site was up and running by the start of the Confed-Cup. nu:’s scope of work consisted of the conceptual design, layout, editing, implementation of a Content Management System (CMS) and the incorporation of 3rd party applications like dpa news feeds.