Optimised combination of our ad server and tracking tools
Selected references
| By customer | By service |
|---|---|
|
|
| Expedia | Online media planning |
| Toshiba | Adserver & tracking tools |
| Mövenpick Wein | Programming |
| Toshiba | Mobile Solutions |
| Toshiba | Concept and design |
| VZ NRW | Search engine marketing |
| Expedia | Programming |
| |
Initial situation
The task was to increase the awareness for Toshiba’s Tecra series business notebooks within the target group and to generate demand.
Solution
nu: communications devised a performance orientated online campaign to increase the click through rate to the ad destination page with an integrated dealer locater that lead to a significant increase in demand.
Implementation
By combining the services of our ad server and tracking tools we were able to permanently optimize the running campaign. We were able to identify the sub channels of the websites (that carried the banner ads) that generated the most response and delivered the banner ads accordingly. In addition we analyzed the post view visits in connection with the actions performed on the ad destination page. It transpired that a significant number of valuable contacts on the ad destination page were not just generated by a click on the banner ad but were a post view visit (user sees the banner and visits te website at a later stage without having clicked on the banner). Through this thorough analysis it became clear that the cost-effectiveness of a media plan should not only be measured by the amount of clicks generated but by the number of high quality views that are generated.
Initial situation
The task was to increase the awareness for Toshiba’s Tecra series business notebooks within the target group and to generate demand.
Solution
nu: communications devised a performance orientated online campaign to increase the click through rate to the ad destination page with an integrated dealer locater that lead to a significant increase in demand.
Implementation
By combining the services of our ad server and tracking tools we were able to permanently optimize the running campaign. We were able to identify the sub channels of the websites (that carried the banner ads) that generated the most response and delivered the banner ads accordingly. In addition we analyzed the post view visits in connection with the actions performed on the ad destination page. It transpired that a significant number of valuable contacts on the ad destination page were not just generated by a click on the banner ad but were a post view visit (user sees the banner and visits te website at a later stage without having clicked on the banner). Through this thorough analysis it became clear that the cost-effectiveness of a media plan should not only be measured by the amount of clicks generated but by the number of high quality views that are generated.