Performance orientated campaign to generate newsletter subscribers
Selected references
| By customer | By service |
|---|---|
|
|
| Expedia | Online media planning |
| Toshiba | Adserver & tracking tools |
| Mövenpick Wein | Programming |
| Toshiba | Mobile Solutions |
| Toshiba | Concept and design |
| VZ NRW | Search engine marketing |
| Expedia | Programming |
| |
Problem
The client was unhappy with the quality of the subscribers that they had generated in the past. The number of users unsubscribing was high and the sales generated from the remaining users was low.
Analysis:
nu: communications thoroughly analyzed and the methods and costs involved in generating subscribers, and found he costs per subscriber, in relation to the overall budget, were excessive.
Solution:
nu: communications realigned all measures and developed a quality orientated strategy by which the number of people unsubscribing fell significantly and the sales quota rose by 40%. The overall costs per generated address declined considerably which also meant that the total profit margin rose.
Problem
The client was unhappy with the quality of the subscribers that they had generated in the past. The number of users unsubscribing was high and the sales generated from the remaining users was low.
Analysis:
nu: communications thoroughly analyzed and the methods and costs involved in generating subscribers, and found he costs per subscriber, in relation to the overall budget, were excessive.
Solution:
nu: communications realigned all measures and developed a quality orientated strategy by which the number of people unsubscribing fell significantly and the sales quota rose by 40%. The overall costs per generated address declined considerably which also meant that the total profit margin rose.